HT Croatia"s most valuable corporate brand

The HT communications company earned the title of Croatia"s most valuable corporate brand, dethroning the INA oil company at the 2010 top 100 Croatia"s brands rankings, composed by the Lider weekly.

In two years, the value of HT"s brand increased by US$ 12 million to US$ 603 million, thus exceeding the company"s 2009 profit.

The total value of Croatia"s top 100 brands, according to Brand Finance, is US$ 9.2 billion, Lider said.

While the overall value has not been decreased considerably due to crisis, the value of 44 out of the 100 brands dropped.

Other than HT, there were no major changes in the top 10. Only Podravka dropped out of the list, apparently affected by a number of scandals.


(Hina)